Nomadanaid · Case Study
BrandSkin / Case Study
BrandSkin · Creative Direction 02 / 03

Creative lead across an agency's clients.

Creative Direction  ·  Video  ·  AI Production  ·  2026  ·  Ongoing

Year
2026 · Ongoing
Client
BrandSkin
Type
Creative Direction & Video Production
Scope
Channel Build, AI Production, Podcast
Role
Creative Direction
The Brief

BrandSkin is a creative agency. I'm the creative lead across its clients, so the work looks nothing alike from one project to the next. Three delivered projects show the range.

01 · A Channel, Built From Zero

The channel is Sănătate Intimă. It came in with no format and no visual system, and I built the creative end to end: editing, structure, color grading, audio, the cut and pre-cut rhythm, plus the reel system, hooks, how each one is cut, and the covers.

BrandSkin channel cover treatment.
Channel identity, cover treatment.
Cover still from the BrandSkin reel system.
One frame from the reel system.
YouTube cover treatment for an early channel video.
Cover treatment for an early video.
The Results
238K Views, top reel
45K YouTube views, early video
43K YouTube views, early video
31K YouTube views, early video

A brand-new channel in a difficult category. Still ongoing.

Watch the channel
02 · AI Production, Mr Cocos

For the confectionery brand Mr Cocos, I directed the creative assets and used AI for animation, lip-sync, and building entire scenes, holding characters and world consistent from shot to shot.

A world held consistent, shot to shot.
03 · Podcast, Sufletul Pe Tocuri

For the podcast Sufletul pe Tocuri I ran the full edit, animated the outro, and designed the cover with hooks.

The outro, animated.
BrandSkin channel cover treatment.
Channel identity, cover treatment.
Cover still from the BrandSkin reel system.
One frame from the reel system.
YouTube cover treatment for an early channel video.
Cover treatment for an early video.
A world held consistent, shot to shot.
The outro, animated.

Have a project
in mind?